Surpassing the limits for over 100 years.

While Subaru was founded in 1955, Subaru's history begins over a hundred years ago, when we launched our Aircraft Research Laboratory under the name of Fuji Heavy Industries Ltd. The goal was to make machines that could soar across the sky. Since then, our relentless spirit to make a machine fly has inspired us every step forward. Subaru became one of the first few companies to market a full-time All-Wheel Drive (AWD) passenger car in 1986. By combining a turbo-charged engine with an AWD system, we also pioneered the market for high-performance station wagons. Over the years, we continuously improve on our AWD system. Our hallmark Symmetrical AWD system enhances safety and optimizes driving pleasure. While we've expanded from manufacturing planes to cars, one thing remains unchanged. Our pursuit of safety. Cars transport people, but Subaru transports the ones we love. This is why we are committed to perfecting dependable vehicles. Never taking shortcuts or the easy way out. Precision is in everything we do.

Today, we've become one of the world's leading automakers. Best known for our engineering, safety, reliability, and functionality, Subaru vehicles are widely known as the "driver's cars," offering superb handling through the pairing of our core technologies: Symmetrical All-Wheel Drive and Boxer Engine. Our devotion to our customers has taken us from manufacturing machines to inspiring confidence in motion with smiles of love.